Here are a couple more examples of creative stands that Whitespace Exhibitions has recently been involved in.
This will help you attract more people, and keep them engaged for longer. Why not display a scoreboard somewhere on your stand to encourage a competition between visitors?
In March this year our company, Beyond Theory, successfully exhibited at a business exhibition. The event was successful for us not only because of the contacts and leads that we made but because of the valuable lessons we learned for future exhibitions.
In this age, standing out and being unique is a key component to exhibiting success. We have the innovative designs and experience to make that happen. But, what does it mean to be ‘unique’ in this age of brands, likes and trends?
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As professionals of exhibition stands and trade shows, we understand the importance of creativity, and offer quality, modern and artistic modular exhibition stands as well as bespoke stands to meet our client’s needs.
Exhibiting is all about generating quality leads. Smaller stands give a great opportunity to interact with everyone that visits the booth. They’re a perfect place for intimate conversations and private product demos. You can make sure that you pay attention to all visitors.
Steve Jobs was shameless about stealing great ideas. But for him and many good designers stealing means learning, examining the aesthetic and construction and making it better.
Before you blow your budget on a big floor space, consider different ways you can reach your goals and generate leads. Think carefully about what you want to display and the overall look and feel of your stand.
This may seem like a challenge. However, discovering a way to stand out from the crowd can often be hard – but it doesn’t have to be.
You have probably built strong relationships with your own customers and know that they drive the business. When you become a customer, it’s important to build a good relationship with your contractor and show organisers. This way you will be the first one they inform of any discounts, special offers and upcoming events.
It’s not uncommon for exhibitors to approach exhibition stand designers and say, ‘I want something that looks like this’.
As an exhibitor, you have to be careful of your exhibition stand becoming a complicated, and as Jobs would say an ‘ugly’ architectural structure. It should be designed and built using the highest quality materials that will allow for a simple creation of a complex and bespoke exhibition stand.
If you’re shipping to USA, don’t forget about material handling, called drayage. This can be quite expensive, so make sure you plan accordingly. You can learn more about exhibiting in the USA and drayage here.
Never ask your designer to replicate someone’s else’s work if you want to achieve great design. Instead, figure out what you like about other exhibition stands, what works for your competitors and which elements you want to incorporate into your stand.
