To mark New York Fashion week, CAM4 formed a collaboration with jewelry designer Chris Habana to open a pop-up store on the Lower East Side of New York City. The store is located just around the corner from a space previously used by Louis Vuitton. At the night's opening, high-profile models and sexual icons like François Sagat and Amanda Lepore modeled a new jewelry collection. The pop-up store collaboration is open from September 5, 2019 until September 30, 2019 and aims to bring a dose of sex positivity to fashion week.[26][27]
The XBIZ Award for Live Cam Site of the Year was awarded to CAM4 in 2015.[28] In 2016, CAM4.com won an Adult Webcam Award for Best European Adult Webcam Website.[29] Additionally, a CAM4 co-founder was inducted into the Adult Webcam Awards Hall of Fame.[30]
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In February 2017, CAM4 announced a partnership with teledildonics manufacturer, Kiiroo, launching a "live touch" feature that sync's the vibration of the Kiiroo sex toy to tokens tipped during a live webcam show.[14]
In 2016, CAM4 commissioned a global research study from French Research firm iFop, designed to better understand female orgasm habits and the differences between nationalities.[21][22][23][24][25]
In May 2016, CAM4 partnered with VRtube.xxx to launch CAM4VR, a 360° 3D virtual reality live cam experience available on the CAM4 platform.[6] VRTube.xxx co-founder, Ela Darling spearheaded the initiative.[7] The site is working with Ela Darling to distribute virtual reality cameras to models.[8][9][10]
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CAM4 is a diamond member of the Free Speech Coalition[15] and has been a title sponsor of the Association of Sites Advocating Child Protection (ASACP) since 2011.[16]
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Miss. Darling was later followed by world famous adult actress, Jelena Jenson, who joined CAM4 in January, 2017, as event marketing manager and brand ambassador.[11][12]
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In September 2017, CAM4 teamed up with American model and activist Amber Rose in support of The Amber Rose SlutWalk, a nonprofit advocacy organization that works to end slut-shaming and to spark a conversation on women's empowerment and LGBTQ rights.[17][18]
Performers on CAM4 may be coached by Nikki Night, a former cam model and "the porn industry's leading camgirl coach."[3][4][5]