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EHarmony is a leading online matchmaking service that strives to revolutionize the marriage institution by creating lasting connections based on compatibility. Founded in 1997 by seasoned clinical psychologist and marital counselor Dr. Neil Clark Warren, eHarmony is now the nation’s premier relationship services provider, helping nearly 500 couples get married each day. eHarmony specializes in matching individuals based on compatibility, and since its inception, has helped millions of individuals from different ethnicities, political and religious beliefs, and ages find happy and healthy long-term relationship partners. Headquartered in Santa Monica, California, eHarmony now maintains a presence throughout the United Kingdom, Australia, and Canada. As an employer, eHarmony offers a competitive benefits package that includes an on-site massage therapists, generous paid time off, catered lunches, an on-site gym membership, and transportation benefits. In the past, eHarmony has offered both temporary and freelance employment opportunities.
EHarmony's patented algorithm for love is based on 29 aspects of compatibility -- and it'll do something similar for jobs. It's matching people to employers based on 24 dimensions of culture, values and personality. Job seekers upload a resume and then complete five brief surveys.
The company does not even offer a customer service phone number on its website; rather, it provides an e-mail form and a list of popular help topics that are designed to answer all questions. eHarmony does offer a dedicated personal assistance component through its aforementioned eH+ service, which assigns a counselor to work one-on-one with a customer via phone and the Internet.
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Info: Neil earned a Bachelor’s degree from Pepperdine University, a M.Div. from Princeton Theological Seminary, and a Ph.D. from the University of Chicago. His experience includes 35 years as a clinical psychologist, with expertise on relationships.
Today, eHarmony is second only to Match.com in terms of membership, with 20 million registered users worldwide. The company has since expanded its services, offering new options for same-sex couples and those seeking personal dating counselors. It generates an estimate $900 million in annual revenues, although exact figures are unknown as it remains private.
It relies heavily on its engineering employees to maintain and update the system as necessary. Another key human resource is the counselor staff it uses for its eH+ premium service.
Lastly, eHarmony personalizes its offerings for users by offering separate sections based on ethnicity, religion, age, and sexual orientation. This differs from most dating websites, which merely include these factors in a list of drop-down options.
In a matter of three months, eHarmony had 20,000 registered users and was growing in prominence and popularity. The company became a strong challenger to Match.com, the leading online dating service at the time, whose prices were lower. Match.com responded to the threat by offering its own compatibility system, but eHarmony kept growing -- by 2004 it had a whopping 3.5 million members. The site was generating a million visits per month.
EHarmony’s main channel is its website, which serves to market as well as offer its actual service; it also advertises on television.
We have a happy, pleasant workplace driven by unique individuals who value bringing people together around the world – it’s a beautiful thing. Relationships are key for us, not only on the outside…but on the inside, as well.
EHarmony has a cost-driven structure, aiming to minimize expenses through significant automation. The company’s biggest fixed costs relate to its sales and marketing expenses. It advertises heavily on TV in order to compete with its wide variety of competitors, who include other paid dating sites such as Match.com and sites offering free dating services such as OKCupid.
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It takes about 25 minutes to complete -- but take your time: I tried to speed through the questions and got reprimanded: "Slow down speedy! Getting your best job matches requires accurate answers. Think before you choose!"
Other major expense drivers are general and administrative costs and customer support costs, which are both fixed costs.
