Eharmony, founded in 2000 in Los Angeles, expects to add 2.8 million new users this year. That matches up nicely with the ProSieben’s Parship dating service, which already exists with huge numbers.
Terms were not disclosed for the deal to buy eharmony, which was founded by clinical psychologist Neil Clark Warren and uses an extensive online questionnaire to determine the compatibility of potential couples seeking long-term relationships.
No word on how much eharmony, found by clinical psychologist Neil Clark Warren, sold for. Success depends on and extensive questionnaire online that determines the compatibility of potential couples looking for long-term relationships, and possibly marriage.
German media company ProSiebenSat.1 purchased the matchmaking site eHarmony in the company's first major e-commerce deal since launching a joint venture with investment firm General Atlantic.
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The acquisition of eharmony, which was founded in 2000 in Los Angeles and expects to register 2.8 million new users this year, complements ProSieben's own Parship dating franchise which is the market leader in Germany.
Germany's ProSiebenSat.1 Media said on Monday it had bought US online dating site eharmony, in the first significant deal since it carved out a new e-commerce joint venture with General Atlantic.
"We are bringing together two strong brands and will build them into one of the world's leading online dating businesses," ProSieben CEO Max Conze said in a statement.
Parship and sister brand ElitePartner have a similar approach for its 2 million registrations a year. They use a similar approach, said Claas van Delden, co-CEO of Nucom.
Parship and sister brand ElitePartner, which count 2 million registrations a year, use an algorithm that was developed separately in Germany but that is based on a similar approach, said Claas van Delden, co-CEO of Nucom.
The company settled the suit in 2009 when it launched Compatible Partners, a site for gay and lesbian singles. But then 350,000 members ditched the company.
German media company ProSieben has bought US matchmaking giant eHarmony in the first major deal since it launched a partnership with investment company General Atlantic. ...
The purchase could prove a significant step for the German broadcaster, which has been seeking to move away from its TV core, which is being disrupted by streaming platforms like Netflix.
Late in 2018 eHarmony was acquired by the German broadcaster ProSiebenSat.1 who also owns Parship Elite Group (which eHarmony will operate under). In November of 2019 a big update to the eHarmony service happened which included a number of new features like support for same sex partners, changes to the matching algorithm, and a new user interface. With this update also came the closure of Compatible Partners (member accounts were moved to eHarmony).
As part of the deal, eHarmony CEO Grant Langston will remain in his position, while the management of ProSieben's Parship will join the company's supervisory board.
Though the statement from ProSiebenSat.1 did not disclose how much the company paid for eHarmony, Financial Times cited a source as saying the acquisition valued the business at $85 million. For more information on these dating services you can read our eHarmony review and Compatible Partners review.
It said the deal would open access not only to the online dating markets in the United States, but also in Canada and Australia where eharmony is also present. The US market is the most richly valued on a per-user basis and is worth $3 billion, ProSieben said, citing independent research.
People love eHarmony. It has many safeguards and has a scientific matching algorithm to help match you with the best possible partner. However, those in the LGBT community might be wondering if they are included too.
"Bringing these two strong brands together will immediately create a world-leading online matchmaking company," Conze said.
Update 2019-11-12: Updated to include Compatible Partners information which eHarmony also owns and operates.
