Matt serves as Chief Content Officer and Global Thought Leadership Head for Allegis Global Solutions and is a partner for RecruitingDaily the industry leading online publication for Recruiting and HR Tech. With a unique background that includes HR, blogging and social media, Matt Charney is a key influencer in recruiting and a self-described “kick-butt marketing and communications professional.”
The days of filling out long questionnaires and creating lengthy profiles in order to find a mate are numbered. As such, eHarmony’s days are ultimately numbered.
They came up with a website questionnaire featuring 436 items spanning 29 “dimensions” of personality, including character (intellect, curiosity, appearance), traits (humor, sociability, ambition), "emotional makeup" (mood, anger, and conflict issues), and family values (education, background, spirituality). Once the questionnaire was completed, the website would search its database to find individuals who matched on at least 25 of the 29 areas.
EHarmony’s main channel is its website, which serves to market as well as offer its actual service; it also advertises on television.
Elevated Careers is up for sale! Elevated Careers was intended to be a matching platform for candidates, jobs, and employers, and was created by online dating company eHarmony. eHarmony is known for its use of algorithms to match potential partners, and they presumably sought to apply similar methods to recruiting and job search.
EHarmony’s fairly small number of customers didn’t all end up using the tool the way you might have expected, in a sort of “let’s-have-candidates-and-employers-screen-each-other-like-potential-dates” sort of way. Some are using it for branding, surveying current employees and job candidates (like those who didn’t take a job) to figure out how people perceive a company; in other words, its employment brand.
EHarmony’s main resource is its proprietary, patented Compatibility Matching System, a software program that utilizes 29 “Dimensions of Compatibility” to determine which customers would make the best long-term partners.
Also, as a disclaimer, Elevated Careers spent a significant amount of money during the past calendar year with RecruitingDaily, although is no longer a client. Now that we’ve got this out of the way, if there are any prospective buyers out there, this might be second marriage sort of material if you’re lonely and looking this Valentine’s Day.
What Would You Be Buying? The Superior Employment Branding and Recruitment Tech Suite. eHarmony™ invested its scientific and technical know-how, informed by continual testing over its large installed user base, over a 5-year period to create a product suite with the following functional components:
The company is well-known, a result of being one of the earliest online dating websites. It is also one of the world’s most popular dating services, with over 20 million registered users and a 14% share of the overall market.
Intellectually curious and driven by strong morals, Idealists are passionate about doing the right thing. Like the world's most flattering mirror, they always see the best in others.
Elevated Careers was launched in April of 2016, and featured extensive questionnaires and employer branding. Last week, Matt Charney reported that an email was sent to prospective buyers of Elevated Careers, with a slide deck explaining that the product was better in the hands of a company focused on business-to-business, rather than business-to-consumer (as eHarmony has traditionally been).
